A case for scratch cooking in chain restaurants?

I have been fortunate over the last year to have had a successful group of clients in the restaurant industry. One constant I continue to notice when working on brands with great longevity is that they have been and are still all about the food they produce. One client has three locations that have been in their family for 70 years, and they still scratch cook everyday. Could they take short cuts, sure but their multiple generations of guests would notice.  At three locations it is much easier to scratch cook than at three hundred but it can be done. What is the key to executing consistently? One thing is straight forward recipes that are easy to make and deliver amazing quality and taste. The other secret ingredient is the long tenure of the employees. When you have kitchen managers that have been there 22 years it makes a huge difference in the ability to deliver great food. People and the culture of hospitality and “real” cooking continue to be the most important difference I see between brands that are winning right now and those that are struggling to survive. I have another client with over 100 locations and their brand again is over 50 years old. They scratch cook both in restaurant as well as at their own central kitchen. They have the ability to deliver consistent quality food from both points but the people are still the key. In the central kitchen they have employees that have been there for over 20 years making the soups and dressings day-in and day-out. These folks take great pride in knowing they are delivering amazing food to the restaurants and ultimately the guests. The in restaurant team continues to cook, really cook at least 80% of the menu from scratch. These same people also are long tenured in the brand’s back of the house. I think one formula for success in this current economic environment is the following

Culture + skills + desire = A quality experience that creates an emotional connect with the consumer

Anyone that is able to consistently execute against this formula will win in the long run. There has to be some magic in this formula based on what I continue to see and experience in our industry. It is less about scratch cooking and more about creating a caring culture that embraces teaching a group of employees that will continue to attract the right talent in a tightening labor market. When people are cared for and provided the chance to grow and gain skills we all benefit.  People are the magic and I think this is how we shift and evolve the restaurant industry for the future.

www.jwd-consultancy.com

$10,000 Winning Recipe

Well it is time for the Masters and most people think of......Pimento Cheese? Yep it is a great tradition they have at the tournament of serving Pimento Cheese Sandwiches on white bread. Well here is a pimento cheese toast I created to win the first Texas Pete Cook-off a couple of years ago. The competition was with 3 other very talented industry chefs and peers for a grand prize of $10,000 to be donated to No Kid Hungry. All in all it was really fun....see the video at the end but first here is a recipe you can make to enjoy while watching golf this weekend.

Pimento Cheese Toast with Crispy Black-eyed Peas & Pickled Kale            

5 portions

Pimento Cheese Toast

1 cup               Sharp Cheddar, grated

½ cup               Mayonnaise

¼ cup               Red Pepper, roasted, peeled & diced

2 T                   Texas Pete Garlic Hot Sauce

1/2 tsp.           Kosher Salt

¼ tsp.              Black Pepper

1 T                   Butter, Soft

10 ea               2x2 inch, Brioche bread slice ½ inch thick

1.     Place Cheddar, Mayonnaise, red pepper, Texas Pete, salt and pepper in a bowl

2.     Mix to combine completely, set aside

3.     Butter one side of the brioche bread, and then toast in a skillet, butter side down

Crispy Black-Eyed Peas

1 can               Black-eyed Peas

2 tsp                Texas Pete  Chipotle Hot sauce

As need           Salt & Black Pepper

1.     Rinse Black-eyed peas in cool water, drain.

2.     Toss the Black-eyed Peas with the Pete’s Chipotle Sauce

3.     Spread the Black –eyed peas on a sheet pan and bake in a 350 degree oven for 15 minutes. 

4.     Cool Black-eyed Peas at room temperature. Once cool, set aside

5.     To Cook: Fry Black-eyed peas in a 350 degree fryer for 3 minutes or until golden brown.

6.     Shake off excess grease, place in a bowl and toss with salt & pepper until evenly coated.

Pickled Kale

1 cup               Baby Kale

½ cup               Cider Vinegar

1 tsp.               Salt

1 tsp.               Sugar

1 tsp.               Mustard Seeds

1.     In a medium sauce pan combine the vinegar, salt, sugar and mustard seeds, bring to a boil and cook for 2 minutes

2.     Remove from heat and allow to cool to 140 degrees

3.     In a bowl pour cooled pickling liquid over baby kale and stir to evenly distribute

4.     Place in refrigeration until needed

TO ASSEMBLE Cheese Toasts:

1.     Divide the pimento cheese mixture between the 10 pieces of brioche

2.     Place under broiler until cheese is melted and bubbly

3.     Remove and place on plate, top with a generous spoon of fried black-eyed peas

4.     Garnish with 2 to 3 well drained leaves of pickled kale

5.     Serve

Video of the cook-off link

https://www.youtube.com/watch?v=mt-5rm-aMQM

www.jwd-consultancy.com